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How Airbnb leverages Stellar X to onboard new hosts

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Becky Taylor
Product Marketing Manager

Airbnb is an American San Francisco-based company operating an online marketplace for short- and long-term homestays and experiences.

Regulation of short-term rentals can include requirements for hosts to have business licenses, payment of hotel taxes and compliance with building, city and zoning standards.

Why do Airbnb need web governance policies?

Through spending twenty years working with hosts, Airbnb reflected that a lack of governance policy is a systemic issue with most short rentals.

  • An organic sprawl of content, creating bloated websites
  • Inconsistent, poorer quality content
  • Weak user experience impacting the ability to support digital goals

Good governance leads to stronger results

With a strong process for content governance, the benefits are clear for both Airbnb as a company and their clients.

"With a strong process for content governance, the benefits are clear for both Airbnb as a company and their clients. Since its founding in 2008, Airbnb has become one of the most successful and valuable start-ups in the world."